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AR for Direct Mail can save you money

May 19, 2021
min read

2% saving on mailing costs when enriched with Augmented Reality… did I read that right!? Calling all Direct Marketers, the United States Postal Service is running a fantastic initiative aimed at those changing the way consumers interact with print.

If direct mail is your business or part of your toolset then you will no doubt have come across Augmented Reality over the past 5 years or so. Thanks to the United States Postal Service, now is your chance to make your curiosity a reality, if you send an AR-enhanced direct mail promotional campaign between January 15th, 2021 and August 31st, 2021 you can take advantage of special postage discounts. Participants can save 2% on postage.

In an age where technology is advancing rapidly, The Post Office is aiming high to keep pace by enabling customers to leverage innovative technologies such as Augmented Reality to engage customers in new and exciting ways. This is a bold move towards ensuring the sustainability of print in the future marketing mix.

Benefit from emerging technology

As per the 2020 initiative, the program start on March 1st, 2021 running through to the end of August 2021, so there is plenty of time to get registered. All pieces including either Augmented Reality, NFC technology, Video in Print (ViP), Virtual Reality, Mixed Reality, Integration with Voice Assistants, and Digital to Direct Mail will be applicable.

The full details of the initiative can be found here: 2021 Emerging and Advanced Technology Promotion | PostalPro (


Of course you are. Need inspiration on the AR bit? Quite possibly. With genARate you have the best tool in place to add Augmented Reality to your prints and mailings - and that within minutes.

Start your free trial now or get in touch with the genARate team today to get your campaign started.

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